How to increase accessibility to your online business
New software come out every day to make it easier to manage inventory, create websites and connect with clients around the world. This makes it an exciting time to try creating a new online business, but in 2021, 5.4 million new business applications were submitted, up from 4.4 million the year before. With that many businesses starting every year, it’s tough to stand out. One key is to make your website more accessible for users of all types. Users are more likely to interact with your website and become return customers if it’s the most convenient one for them to use. Let’s take a look at what you should do to create a more accessible website.
Deliver Media with Multiple Forms of Assistance
People who are deaf or hard of hearing may move on to the next website if there is no closed captioning on the media of your website. Another option is to have sign language interpreters for videos. For people with visual impairments, consider having audio buttons that will read the context of the website out loud. Make assistive settings easy to find and enable.
Localize Your Content
People are much more likely to interact with your website if the content feels local to them. Localizing your website is the best way to increase your potential customer base. Proper localization requires knowledge of the culture, colloquialisms and other language quirks of the area. It’s important to work with professionals to nail localization. Don’t forget, all of the assistance features will also need localization, as well.
International Translating Company has native linguists in over 230 languages and is confident they can help you with your website localization. Get in touch with us today!
Responsive Customer Care
Mistakes with your business are going to happen. People will get double charged, orders will go to the wrong place, orders will never get sent out and so much more. Just making a mistake will not ensure that you have lost a customer, but having non-responsive customer care will. If someone feels like they are getting scammed and have no avenue for help, they are not going to return.
If customers do feel they’ve been wronged, they might leave a bad review. According to this Yelp survey, almost 90% of people will look past a bad review if it has a response from the business that they deem adequate. Make sure to respond and try to fix issues people are having.